Every property has its potential; we serve our clients by identifying the best path to achieving it.

To do this we ask the following:

• What are the characteristics of the submarket?
• What are the entitlement issues and limitations?
• What key retailer or retail service is missing or needed in the market?
• What are the demand generators that will support the development?
• Who are the customers, from where, and how far will they come?
• What and where is the current and future competition that might capture potential customers?
• How visible and accessible is the site, and what can be done to maximize both?

The answers guide our next steps, which include:

• Creating appropriate marketing materials, including labeled aerials, traffic count and competition surveys, demographic information and trade area mapping;

• Detailed elevations showing available signage, dimensioned floorplans and, where appropriate, a merchandising plan of proposed uses;

• A steady and consistent marketing campaign directed at the logical users. This occurs through personal contact and dissemination to (and cooperation with) the brokerage community.

• Negotiation of the business terms of a lease through a detailed term sheet, or letter of intent, which includes the details of Landlord and Tenant Work in a format created specifically for the project.