Performance Bike Shops
Performance Bike began as a direct mail seller of bike parts, accessories and apparel, and today is the nation’s largest bicycle retailer.
The company began to supplement its catalogue and on-line sales with retail stores in the 1990s, and Segall Group personnel have completed new store leases in Virginia Beach, Richmond, Charlottesville and Baileys Crossroads, Virginia and Wilmington, Delaware.
Visit Performance’s Web site…Demographic Criteria
- Primary Customer: Active adults 20-40 years old
- Secondary Customer: Families with children 7-14
- Household Income: $60,000 plus
- Education: College Graduates
- Average Annual Cycling Expenditure: $300-$400
- Homeowners: 75%
- Descriptions: Upscale, active, outdoor enthusiasts
Ideal Space
- Size: 5,000 square feet
- Configuration: 50’ X 100’ portrait
- Minimum Frontage: 42'
- Ceiling Height: Minimum 13 feet to bottom of ceiling beams
