Segall Group

First Watch is a unique, category-leading concept, serving breakfast brunch and lunch in a single shift, full-service format.

The stores operate from 7:30am to 2:30pm seven days per week. Segall Group personnel represented the chain from its initial entry into the Washington D.C.-Baltimore market, brokering three leases for the company in Pikesville and Rockville, Maryland and Fairfax, Virginia.

Demographic Criteria

• First Watch Restaurants customer base tends to be sophisticated suburbanites
• Seven minute drive times define the trade area
• Median Incomes of $50,000 and higher
• Median Age of approximately 40
• Each store requires a minimum of 40,000 target customers

Ideal Space

• Approximately 3,500 square feet with a minimum capacity for 120 interior seats.
• Outside patio seating is desired where available.
• Prefers end-cap positions but can utilize in-line space and irregular dimensions.
• Minimum store frontage is at least 40 feet.
• Preferred co-tenancy is daily needs-oriented and upscale tenants within their categories.
• Going to work side of street is preferred.

Visibility

• First Watch signage must be visible from the primary street. Pylon position, monument position and a tower element to elevate signage is strongly preferred.

Parking

• Minimum parking of 50 spaces during the breakfast and lunch day parts.

Traffic Generators

• Minimum 25,000 traffic counts. Targeted residential customer base and professional daytime employment densities should be in close proximity.