Segall Group

Bruegger’s Bagel Bakery is a bakery café chain based in Burlington, Vermont.

Bruegger’s is a pioneering concept that helped promote the acceptance of the bagel on a national scale, growing rapidly from the early 1980s into a national chain of nearly 300 bakeries in twenty-three states and the District of Columbia.

Segall Group personnel have been involved with the brand’s re-entry into the Washington, D.C. market from 2005, and to date the Company has represented Bruegger’s in the lease of six locations in Washington, D.C., Alexandria and Arlington, Virginia.

Demographic Criteria

Preferred trade area demographics and business characteristics generally consist of:

• Total population greater than 20,000 within 2 miles
• Medium household income greater than $50,000
• Highly educated population, with a good percentage of Bachelor and graduate degrees
• High percentage of white collar workers
• Healthy mix of 1 and 2 person households
and family households
• Heavy percentage of nearby businesses which are in “services”
• High daytime population

Visibility & Access

Brueggers is a morning, lunchtime and weekend eatery:

• Optimal location is highly visible and easily accessible to pedestrian and vehicular traffic
• Larger storefront & signage is better
• Preference for inbound morning commuter side
• Convenient customer parking key in suburban areas

Trade Area Activity

• Prefer to locate in busy areas with healthy concentration of community-focused, “daily use” shopping such as post offices, dry cleaners, drug stores and banks
• Preferred co-tenants include high-end grocery stores (e.g. Wholefoods), upscale coffee shops (e.g. Starbucks, Caribou), popular apparel, home furnishings and bookstores
• Beneficial to have a high concentration of white collar offices, hospitals and universities nearby.

Square Footage

Often 1,800–2,200 square feet.